About 10 AM PM
Because Every Routine Deserves Calm
10AM-PM – A modern personal care/wellbeing skincare brand created for busy people who want a little bit of peace and soothness in their life!
You deserve an amazing product to help you unwind after that insane Serial Monday, so you can also have some time to recover from all the craziness you’ve gone through during the week! Our entire company embodies this philosophy with every product we create! We are now living in a busy world where life is moving so quickly, so we create restorative skincare products that will help you to relax!
Founded in 2026, 10AM-PM is built on a well-thought-out cosmetics company committed to combining a minimalistic approach with an efficient approach to creating fabulous products. Every product has a perfect combination of texture/performance and visual appeal that adds to your total wellness experience.
Our Mission
To create skincare that feels simple, honest, and effective
• Create skincare that is simple, effective, and built on trust
• Design thoughtfully formulated products for diverse skin types & lifestyles
• Make everyday self-care effortless, accessible, and consistent
• Deliver skin-friendly solutions that focus on real results, not just claims
• Build confidence through products that feel as good as they perform
Our Vision
Beauty that is minimal, mindful, and meaningful
• Trusted Skincare, Driven by Purity & Performance.
• From a New-Age Indian Brand to a Global Skincare Name
• Redefine skincare as a conscious, elevated, and personal experience
• Grow into a globally recognized skincare brand
• Create a brand where simplicity meets luxury and science meets care
The Founder’s Perspective
- Yash Dixit
The individual responsible for establishing 10AM-PM, Yash Dixit, has a very defined vision of creating a cutting-edge skincare product line, based on trust, quality, and thoughtful innovation.
With an entrepreneurially minded attitude toward his work, he takes a product-centric approach to building the brand. In this regard, he believes that his brand should serve as more than just a skin care regimen; rather, it should also be integrated into daily self-care activities.
To accomplish this goal, he creates products that have both a practical aspect (i.e., functional effectiveness) and a quality component. Each product has been carefully crafted to provide consistent performance and a refined user experience.